Orders are normally shipped within 10-14 business days after the design is approved, with rush orders that may be shipped even sooner for urgent launches.
When products are loose, crushed or poorly organized, consumers will lose their trust in them before they can even reach the shelf. A sturdy, well-designed tray packaging will ensure that no items are lost, hidden or not in view and presentation ready, and that a simple container becomes a formidable brand extension
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Fraudulent packaging is the first thing a consumer looks at before making a buying decision and it can hurt the brand’s confidence. Tray packaging helps maintain a stable, visible and crush the shift protection for products during the transport and retail process. Packaging is shown to affect almost 72% of a shopper’s first impression of product quality by industry surveys, which means that a sturdy, well-designed tray is as significant as the contents inside.
The type of material from which the packaging tray box is made determines how well it can resist transport, storage and being exhibited for months on end at the point of sale. Commonly used materials for Tray Boxes include corrugated cardboards, rigid boards, kraft paper or molded pulp all of them with a different set of properties of strength, cost-effectiveness and environmental friendliness. Corrugated cardboard works great for heavy/bulk products, while rigid board gives the premium appearance desired by many brands.
Shaped trays are designed in such a way that there is an influence on its functionality and design. The form of trays packaging include In-Fold trays, Locking trays, Hollow Wall trays, and Window-Cut Display trays among others and each type has its unique issue to solve. Locking trays remain stiff before being loaded, thus increasing packing line speed. Window cut trays enable the customer to view the product immediately which as a rule, always improves impulse buying at retail counters.
Every logo, color scheme and finish on a tray strengthens brand memory beyond checkout. With foil stamping, embossing and gloss or matte lamination, a simple package becomes a hands-on, memorable experience with custom tray packaging. Nearly 28% of brands have experienced an increase in repeat purchases due to their packaging which has been recognised over time.
Presentation sells the product before the customer reads the label. Custom printed Tray boxes feature brand colors and include product information and design elements to instantly distinguish a product from other products on your shelf. Attractive packaging that minimizes returns and encourages repeat business from retail partners is a favorite trend of retailers, making printed on-brand tray solutions popular among them.
Trays and cases address different packing problems and selecting the wrong one wastes money in protecting a product that is not required. Tray boxes are ideal for products that are solid, uniform and need to be placed on the retail shelves quickly and easily and full case packaging is best for products that are sent further or need maximum impact protection. Lightweight trays are also cheaper per unit of tray, so they are a better buy when the need for heavy-duty case protection is not required.
When scaling a product line, control of product line cost per unit must be maintained without compromising product line presentation quality. When order quantity breaches standard production levels, wholesale tray packaging comes in 20-35% lower per unit than small-batch production. Bulk ordering also ensures uniformity of brand on each and every shipment, a quality that is essential as a product rolls out to multiple retail channels.
The key to selecting the appropriate tray is to ensure the correct combination of material strength and size to match the specific weight and shipping distance of the product. Unlike any other packaging, Tray packaging depends on various factors including display requirements, storage requirements and sustainability considerations so the design should not be finalised until all these factors are taken into account. When you’re dealing with an expert packaging partner, this decision can be made quickly and you won’t have to face reprints later.
Got a question? Take a look at our FAQs about the custom packaging process.
Orders are normally shipped within 10-14 business days after the design is approved, with rush orders that may be shipped even sooner for urgent launches.
Yes, trays typically require fewer raw materials and many trays are made from 100% biodegradable or recyclable materials.
Brands can inquire for a couple of sample runs or a small batch production of trays which most suppliers provide to try the tray design before scaling up to wholesale production quantities.
Hollow wall and locking trays offer the highest structural support, perfect for heavier or delicate items that require added stability while in transit.
Printing involves a small additional per-unit cost but normally the additional cost is more than compensated for by scale ordering, so that fully branded trays remain cost-competitive.
Our trays are used by brands in retail and gifting, who believe in them for their ability to keep products safe and making them stand out. Here are some of their thoughts.