Typically, most suppliers will take orders of 100 units or more and will start offering wholesale pricing at a higher quantity level that will provide substantial savings on each reorder thereafter.
It’s a customer’s purchase that is based on what they see, and the product doesn’t sell itself until it can be seen. Clear PVC boxes will show your product in all its glory, helping to create trust the second a customer sees the shelf and it ultimately helps to influence purchase decisions.
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A product can only lead to doubt if the package conceals it, but a product can instantly gain confidence if the package uncovers it. PVC boxes have clear polyvinyl chloride material to ensure that customers can see through the box before they even open it to purchase. By offering the option to see through, transparency has been proven and proven again to boost purchase intent by up to 81% compared to fully opaque packages. It’s one of the highest ROI packaging investments any brand can make.
Not every transparent shelf box allows for the same clarity, strength or printability when displayed on the shelf. Clear PVC boxes are made from high-quality PVC that has optical clarity like glass and can be printed and finished in many different ways is lightweight and shatterproof. PVC does not compress under pressure can be adhered with adhesive labels and screen printed branding without surface treatment and will not collect moisture and dust which over time fogs the cheaper transparent alternative materials like PET and PP.
Style makes the product look open and occupies the retail shelf. Straight tuck, reverse tuck, pillow box, hexagonal, cylindrical and window-cut are the various styles of custom plastic boxes available, addressing specific display or protection needs for specific product types. Straight tuck boxes are ideal for cosmetics and candles as it allows maximum use of vertical shelf space. Boxes of jewelry and gift items are ideal for a gift unboxing experience when presented in a cylindrical box. Window-cut designs allow for a brand to integrate its opaque branding elements into a single, beautiful structure, while also featuring a clear product reveal.
High-value products require packaging that conveys value even before the first word of copy is read by the customer. Rigid plastic boxes are the thicker gauge PVC or acetate that resists bending, crushing and deformation under retail handling stress, the strength they need to warrant their price positioning for luxury cosmetics, electronics accessories and high-value gift items. When brands transition from traditional folding carton to rigid clear box structures, perceived value scores typically increase by 25-35%, proving that the quality of the packaging structure has a direct impact on perceived value.
For the company, it’s a matter of lost sales and lost customers. The protective barrier properties PVC packaging provides against dust, moisture, fingerprints and slight impact are something that cannot be matched with cardboard packaging, while still retaining the lightweight and cost-effective qualities. The stiffness ensures that the material does not crush while being stacked during transportation and the static resistance prevents dust from sticking to the product during longer periods of time in the retail environment which ensures a pristine appearance from the production line to when it is picked up off the shelf by a customer.
Brand identity is not just about transparency, it’s about precision printing making the clear box a premium branded experience. UV printing, screen printing, hot foil stamping and embossed label application are compatible with custom PVC printed boxes which yield bright, lasting branding on a clear surface. Specific panels are laminated using matte or gloss lamination to merge opaquely original brand stories with transparently clear product display panels in one structure. Consumers link high-quality printed PVC packaging with good product quality and this makes brands with this kind of packaging have a 30% higher repeat purchase rate.
Scaling a product line is a matter of managing the product line’s unit cost while maintaining the quality of high-end presentation that supports the brand’s selling price. Wholesale prices for clear plastic boxes go up significantly when orders are placed in quantities over standard production volumes, which generally makes orders of 25 to 40 boxes per order economical and saves 25 to 40% per box over smaller orders. Additionally, there is no variation in print quality, finish quality or material gauge when ordering wholesale, as inconsistent small-batch reordering can cause changes in the look of a brand at the time it is most important on the shelf.
Clear packaging provides a competitive advantage in all product categories where packaging is a significant influence on the purchase decision. In beauty and cosmetic packaging customers are looking to see the exact colour and texture of the product before purchase, where PVC boxes reign supreme. Clear boxes are used for gift and confectionery brands to make a statement on gifting shelves, which can’t be done with opaque boxes. Clear PVC is used in retail packaging solutions by toy and electronic accessory brands to enable products to speak for themselves while minimizing the number of returns and boosting the impulse purchase ratio.
Got a question? Take a look at our FAQs about the custom packaging process.
Typically, most suppliers will take orders of 100 units or more and will start offering wholesale pricing at a higher quantity level that will provide substantial savings on each reorder thereafter.
Always check food-contact certification with your supplier for food-grade PVC boxes used for dry food packaging, such as confectionery and baked goods.
Standard orders may take 8 to 12 business days from the artwork approval date, while rush production can be provided for faster product launch or seasonal orders.
Yes, foam, cardboard and velvet inserts fit into PVC boxes and help to center, secure and display products throughout transit and in retail stores.
When it comes to print, the additional cost is relatively small per unit but is usually fully compensated by the volume of a wholesale order leaving fully branded clear boxes competitively priced.
From the first glance of the customer, Cosmetics brands, gift companies and retailers rely on our PVC box to present and sell every product. Here are some of their thoughts.